UC Santa Cruz Spring Yield 2018

Email Communications to Fall 2018 Applicants and Admitted Students

December 1, 2017- May 31, 2018

Target Audience: Frosh and transfer applicants and admits

Before March 15: Targeted emails to our applicants, reminding them of deadlines and introducing them to academics and co-curricular activities at UCSC. After March 15: Additional targeted emails to admitted students, giving them more information on academics and co-curricular activities at UCSC, welcoming them to campus, and informing them about spring visit opportunities. Examples: Emails from deans of each undergraduate division, emails from the academic departments.

Social Media

Increase the use of social media (Facebook and Twitter) to connect with students during the yield season. Use viral campaign strategies such as #tbt (ThrowBackThursday) to encourage alumni and students to post pictures of themselves from the year they were admitted to UCSC. Hashtag for Spring Yield: #Yes2UCSC

Videos

Chancellor's VideosMarch 15, 2018 (frosh) and March 17, 2018 (transfer)

Target Audience: Frosh and Transfer Admits and Parents

The Chancellor will record several congratulatory admissions videos for admitted students, welcoming them to the university, encouraging them to learn more about UCSC, and announcing Admitted Student Tours.

Resource Centers and Other Organizations – March-April, 2018

Videos in collaboration with Resource Centers capturing the services and support provided to students. Those Resource Centers who created videos earlier will be extended an opportunity to reshoot videos to include additional student voices.

Printed Material/Mailings

Admit Packet – Mailed March 15, 2018 (U.S. frosh and International Frosh versions) March 17, 2018 (transfer version)

Target Audience: Newly admitted U.S. frosh, international frosh, and transfer students

Packet of materials containing:

  • Letter of admission
  • Cover letter
  • Chinese translations of Chancellor letter to families and frosh international admit letter
  • 24-page color brochures for Frosh U.S., Frosh International, and Transfer
  • Sammy Slug die-cut social media call to action insert

RESOURCE GUIDES

African American Resource and Cultural Center Guide

Mail February 2018

Target Audience: Frosh and transfer applicants whose primary ethnicity is listed as African American/Black and who did not receive the prospect mailing.

In collaboration with the African American Resource and Cultural Center, the Office of Admissions will mail the AARCC Guide to fall 2018 applicants (frosh and transfer) whose primary ethnicity is listed as African American/Black and who did not receive the prospect mailing.

American Indian Resource Center Guide

Mail February 2018

Target Audience: All frosh and transfer applicants who indicated American Indian/Alaska Native

In collaboration with the American Indian Resource Center, the Office of Admissions will mail the AIRC Guide to all fall 2018 applicants who indicate American Indian/Alaska Native.

Online Events & Virtual Initiatives

UnigoLive Events – April-May, 2018

All admitted frosh and transfer students; targeted events for international frosh will also be held. All events will take place via the UnigoLive Tool and will be 1 hour in length.

Student Portal – December 1, 2017 – September, 2018

Target Audience: Frosh and transfer applicants and admits

Primary interface utilized to communicate with applicants and admits. Will focus on customization of links and articles.

TargetX – 'Schools on Facebook' – Mid-March – December 15, 2018

Target Audience: Newly admitted frosh and transfer students

Utilizing the TargetX “Schools App” via Facebook, UC Santa Cruz will create a private, branded community for admitted UC Santa Cruz students, allowing them to meet their future classmates, ask questions, share interests, and get excited about their college experience! The Schools App will be available to students admitted to UCSC for fall beginning in mid-March.

Admissions Website – March 15 and ongoing

Target Audience: Admitted students, including students who have accepted their offer of admission online, parents, counselors

Continue to update Admissions website to include key information regarding next steps for students offered admission to UCSC for fall 2018, as well as those not offered admission, including waitlisted students. Admissions website will direct admitted students to the Student Portal for the most up-to-date information. Separate FAQ websites will be used for parents of applicants, admitted students, and denied students. Websites for parents and for counselors will include a step-by-step walk-through showing how students will accept their offer of admission on my.ucsc.edu.

On- and Off-Campus Events

Spring Tours (prospective and admitted students) – April, 2018

Target Audience: Newly admitted frosh and transfers, and prospective students

Open to admitted and prospective students. Will include additional daily student-led walking tours, Admissions presentation addressing admitted and prospective students. Tours are designed to serve the needs of high school and community college students visiting campus during their spring break. *Note: Admitted students are encouraged to attend Admitted Student Tours, but Spring Tours are open to all students.

Admitted Student Tours (admitted students only) – April 6 – 14, 2018 (excluding Sunday, April 8)

Target Audience: Newly admitted frosh and transfer students

For admitted students only. Daily student-led walking tours, Admissions and departmental presentations, open office hours, classroom visits, college visits/tours.

ABC Reception – April, 2018

Target Audience: Newly admitted African American students and families

UCSC will host an on-campus reception for newly admitted African American students and their families. The purpose of the reception is to celebrate students' admission to campus, acquaint the students to the ABC community and resources, and to provide insights into campus academic and student life.

 

Regional Receptions and College Fairs

Admitted Student Regional Receptions – March 15 – May 6, 2018

Target Audience: Newly admitted students and families from targeted regions

UC Santa Cruz will host a number of off-campus receptions for admitted students and their families. Each event will offer admitted students an opportunity to learn more about our campus and meet other admitted students in their area. Members of the UCSC community, including Admissions and local alumni, will be on hand to answer questions and provide more information about UCSC and how the campus may be a good fit.

As with last year, receptions will be held in California, other states, and internationally. Travel will align with spring recruitment efforts when possible to maximize resources.

Locations for the Regional Receptions will include Northern California, Southern California, East Coast, Western States, Midwest, Asia, Canada.

New for 2018: Transfer Receptions will be hosted in both Northern and Southern California.

Spring 2018 College Fairs – March - May, 2018

Target Audience: Prospective students. Newly admitted students may also be in attendance and will also be encouraged to participate in other yield efforts (i.e., regional reception, on-campus and virtual activities).

Ambassador Program

Taking UCSC Home – March, 2018

Target Audience: Newly admitted frosh and transfer students

Trained student ambassador volunteers (current UCSC students) visit their alma mater high schools and community colleges over spring break to conduct UCSC outreach presentations for newly admitted students.

 

Student-Initiated Outreach

SIO Invitation and Website – March 17, 2018

Target Audience: Newly admitted frosh and transfer students in California

Newly admitted students in California will receive an email invitation to attend a weekend program designed by the student-led organizations African/Black Student Alliance, Filipino Student Association, and Movimiento Estudiantil Chicano/a de Aztlan to learn more about UCSC, including overviews of advising resources, student life, and academic opportunities. Students will be directed to the SIO page on the admissions website with further details.

SIO Phone Banking – March 2018

Target Audience: Newly admitted frosh and transfer students in California

In addition to the email invite that will be sent to admitted students, admitted students will be contacted directly by representatives from the Student-Initiated Outreach programs, encouraging them to sign up to participate in one of the three SIO overnight programs for admitted students taking place April, 2018.

SIO Weekend  - April, 2018

Target Audience: Newly admitted frosh and transfer students in California

Newly admitted students in California are invited to attend a weekend program designed by the student-led organizations African/Black Student Alliance, Filipino Student Association, and Movimiento Estudiantil Chicano/a de Aztlan to learn more about UCSC, including overviews of advising resources, student life, and academic opportunities.  

SIO Next Steps Presentation – April TBD, 2018

Target Audience: Newly admitted frosh and transfer students in California

Customized Spring Spotlight presentation and related materials provided to SIO weekend participants. Separate presentations, co-presented with the Office of Admissions and the Financial Aid & Scholarships Office, traditionally provided to each SIO program on the Friday of the event.

Community College Specific Initiatives

College Odyssey: Making Easier Transitions - April through May, 2018

Target Audience: Newly admitted transfer students

Admitted transfer students are provided an opportunity to shadow a current UCSC transfer student and/or communicate online or via phone, as coordinated via the Services for Transfer & Re-entry Students (STARS) office.  Smith Renaissance Society will also send an email out to students identified as foster youth, encouraging them to participate in COMET.  Incorporated with introduction/overview of SRS

Community College Yield Visits (“What's Next”) - March–June, 2018

Target Audience: newly admitted transfer students

Staff will use the CRM to announce their visit to admitted students enrolled at a CACC they will be visiting in spring.

Key Influencers

Counselor Tours

Target Audience: The counselor tours are campus-based programs designed to introduce UCSC to high school counselors in an effort to build and cultivate relationships with key influencers.

KIC Counselor Tours:

April, 2018: Full-day Indian Counselor Tour